About
We take immense pride in our partnership with KFC, a global fast-food giant with a presence in over 150 countries. In 2022, we embarked on a mission to enhance the KFC experience by updating the kiosk app in the UK. As technology partners, we were entrusted with updating the interface of the KFC kiosk app in the UK.
The scope included redesigning the interface for over 1000 restaurants and optimizing the mobile app for improved performance and functionality.
Provided Services
1
Development
React JS for kiosk app React Native for mobile app
2
React Native Migration
Migration of mobile app
3
Deployment
Google Play, App Store and Server Publishing
Challenges and Execution
- Outdated Interface
The initial challenge confronted by our team was the outdated interface of the existing kiosk app, which demanded a complete redesign to align with contemporary user expectations. Recognizing the need for a fresh start, we designed the new interface using React Native, ensuring not only a visually appealing design but also improved efficiency and scalability.
- Mobile App Optimization
The mobile app, in its previous state, required optimization for enhanced speed, efficiency, and a more intuitive user journey. A strategic overhaul of the logic for adding items to the basket was deemed essential. Introducing a new product segmentation algorithm played a pivotal role in significantly enhancing both performance and the overall user experience. This optimization process aimed to create a seamless and user-friendly environment for customers interacting with the mobile app.
- React Native Migration
To address performance and maintainability concerns, a crucial decision was made to migrate major parts of the app to React Native. This migration was undertaken by our skilled React Native team, who seamlessly completed the task within the minimum amount of time. The objective was not only to ensure better performance but also to enhance the app's maintainability, making future updates and modifications more straightforward. The rigorous migration process was executed meticulously to guarantee that the app would function seamlessly, free from faults and bugs.
Result
Our work has left a lasting impact, ensuring that every visit to KFC is a seamless and delightful experience for customers across the UK.
- Redesigned Interface: Our team undertook the ambitious task of redesigning the interface for KFC kiosk apps across more than 1000 restaurants in the UK. The satisfaction of witnessing our meticulously crafted interface each time we visit KFC is truly rewarding.
- Mobile App Optimization: The mobile app's performance was enhanced by 60%, providing users with a faster and more user-friendly ordering experience.
- React Native Implementation: We seamlessly migrated major components of the app to React Native, ensuring a more robust and scalable foundation for future updates.
- Improved Logic: The logic of adding items to the basket was strategically optimized, streamlining the ordering process and reducing user friction.
- Enhanced Customer Experience: KFC lovers now enjoy a better ordering experience with reduced queues, faster transactions, and an overall improved mobile experience.
